TKG
Corporate Identity Branding
The purpose of the rebranding Taekwang group’s CI was to reorganize the system as
an integrated group by developing a new brand image that could encompass various affiliates. TKG’s new CI uses ‘light’ as a motif to deliver a creative and innovative image. ‘Light’ that stretches out to a sustainable future represents the infinite creativity and innovation of TKG that constantly rises up to the challenge. This is symbolized in three intuitive concepts. The first concept is ‘the diagonal line’ representing TKG’s willingness
to rise to the challenge in a dynamic way towards a sustainable future. The second concept is ‘connection’ which expresses the corporate culture of TKG and the value of sharing. The initials of TKG that are interconnected stand for a communal culture that creates a fair environment through empathy and open-mindedness. The third concept is ‘infinity’ which stands for the sustainability that TKG works towards for the benefit of the future environment and progress of humanity. Similar to the light that infinitely spreads
out, an image that spreads and builds is applied to the various categories of CI, depicting a vision for a better future. TKG TAEKWANG Green symbolizes trust, environment-friendliness, sustainability, hope, harmony, fairness, and responsibility.
an integrated group by developing a new brand image that could encompass various affiliates. TKG’s new CI uses ‘light’ as a motif to deliver a creative and innovative image. ‘Light’ that stretches out to a sustainable future represents the infinite creativity and innovation of TKG that constantly rises up to the challenge. This is symbolized in three intuitive concepts. The first concept is ‘the diagonal line’ representing TKG’s willingness
to rise to the challenge in a dynamic way towards a sustainable future. The second concept is ‘connection’ which expresses the corporate culture of TKG and the value of sharing. The initials of TKG that are interconnected stand for a communal culture that creates a fair environment through empathy and open-mindedness. The third concept is ‘infinity’ which stands for the sustainability that TKG works towards for the benefit of the future environment and progress of humanity. Similar to the light that infinitely spreads
out, an image that spreads and builds is applied to the various categories of CI, depicting a vision for a better future. TKG TAEKWANG Green symbolizes trust, environment-friendliness, sustainability, hope, harmony, fairness, and responsibility.
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태광그룹 CI 리뉴얼 프로젝트는 다양한 계열사를 아우르고 공동체 내 소속감을 줄 수 있는 새로운 이미지를 개발함으로써, 통합성있는 그룹으로서의 체계 개편에 그 목적이 있었습니다. TKG의 새로운 CI는 지속가능한 미래를 향해 무한히 뻗어나가는 ‘빛’을 모티프로 하여, 창의적이고 혁신적인 이미지를 나타내며 CI는 크게 세 가지 그래픽 요소를 바탕으로 합니다. 먼저, ‘Dynamic Line’은 사선 형태를 통해 내일을 향해 역동적으로 나아가는 TKG의 도전정신과 투지를 상징합니다. ’Connected Letter’는 연결을 통해 소통과 공유의 가치를 창출하는 TKG의 기업문화를 표현한 것이며, 마지막으로‘Gradient Color’를 통해 미래 환경과 인류 발전에 기여하기 위한 ‘지속가능성’과 TKG의 무한한 가능성을 표현하고자 했습니다. 메인 컬러인 TKG Green은 기업이 지향하는 신뢰, 지속가능성, 희망, 조화, 공정성을 의미하며, 단계적인 컬러 표현을 통해 미래를 향한 역동성과 창의성, 도전을 나타냅니다. TKG는 무한히 뻗어나가는 빛처럼 미래 유망 사업을 통해 지속가능성을 실현하며 혁신적인 그룹사로서 발돋움하고 있습니다.
